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Incubation of CLIF PET
One of my favorite jobs in leading a multi-disciplinary team of CPG superstars in launching CLIF PET during a global pandemic.
- 12 month launch
- 1,500 Petco stores
- 5,000,000 Dollars in retail revenue
- 4.8 Average customer rating
- 20% Repeat purchases within the first 90 days
Identified pet snacking as a whitespace growth category in a time when 23M new American households welcomed a pet into their homes during COVID.
- 12 month launch
- 1,500 Petco stores
- 5,000,000 Dollars in retail revenue
- 4.8 Average customer rating
- 20% Repeat purchases within the first 90 days
Identified pet snacking as a whitespace growth category in a time when 23M new American households welcomed a pet into their homes during COVID.
